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Apart from the exhibition, Aditya Birla Group has contributed in creating the world’s first and the largest collection of over 500 different, highly creative, world class, and custom-designed Mahatma Gandhi’s souvenirs. Every item is crafted while keeping his thoughts in mind. “We have got the unique opportunity to pay tribute to the Mahatma and through a contemporary design, make history an experience for all”, said Bharat Parekh who is President – Eternal Gandhi and Special Projects at the Aditya Birla Group. This world-class range of souvenir items is the upshot of his initiative, creative genius, and the all-round support and inspiration from both Mr. Kumar Mangalam and Mrs. Rajashree Birla. “It is strange but true that no one ever thought of developing such items with the spirit of non-violence, which is so very relevant in today’s times more than ever before”, said Bharat Parekh. Individuals, corporates, and many other Government and private sectors frequently purchase these in bulk to distribute on important occasions.

“Not surprisingly, the recipient-response has been more than just encouraging. We are very keen to see the optimum exposure and visibility of these items and, thus, see Gandhiji reminding us all of his eternal values and teachings”, said Parekh.

These souvenirs are being a big hit at Mumbai International Airport. IndexTb of the Government of Gujarat keeps buying these on a regular basis. Many corporates have appreciated these items and have started promoting these to their valued customers. Aditya Birla Group is soon opening many such outlets all over India to spread the eternal message of ‘Ahimsa’ – relevant today than ever before.